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Beyond Technology: The Role of Information Management in Digital Success

Updated: Nov 12

Would you build a bridge with cracks inits foundation?


Imagine planning to build a bridge. You wouldn’t proceed if the foundation had visible cracks, right? Similarly, within AEC digital transformation the foundation of your business—how you manage information—must be robust and reliable. Unfortunately, many businesses rush into adopting new technologies without ensuring that their information management systems are consistent. This oversight can lead to significant challenges down the line, undermining the very digital advancements they sought to achieve.


a diagram like a tree

The Hidden Cracks in Digital Transformation


Digital transformation is more than just implementing the latest technologies. It’s about fundamentally changing how your organization operates and delivers value to customers. At its core, this transformation relies heavily on data—how it’s collected, managed, and utilized. However, many businesses focus solely on the technological aspects, neglecting the crucial component of information management. This is where ISO 19650 comes into play.


Understanding ISO 19650


ISO 19650 is an international standard for managing information over the whole life cycle of a built asset using building information modeling (BIM). Contrary to common misconceptions, ISO 19650 is not just a technical guideline. It provides a comprehensive framework that integrates people, processes, and technology to ensure effective information management.


Building a Solid Foundation with ISO 19650


Embracing ISO 19650 can transform your digital transformation efforts. Here’s how you can effectively implement ISO 19650 within your organization:


1. Strong Leadership that Inspires a Digital Mindset


Leadership is absolutely necessary of any successful transformation. Leaders must not only endorse the digital shift but actively drive it by promoting a digital mindset throughout the organization. This involves:


  • Vision Setting: Clearly articulating the importance of digital transformation and how ISO 19650 fits into the broader business strategy.

  • Role Modeling: Demonstrating commitment through actions, such as investing in necessary resources and participating in training programs.

  • Empowerment: Encouraging teams to embrace digital tools and methodologies, making them feel confident and supported in the transition.


Effective leadership ensures that the digital transformation is aligned with the company’s goals and that every team member understands their role in building a robust information management system. Learn more about Digital innovation vs digital maturity.


2. Clear, Consistent Communication


Communication is vital in mitigating resistance and bridging gaps in digital adoption. Implementing ISO 19650 requires:


  • Transparent Dialogue: Keeping all stakeholders informed about the changes, the reasons behind them, and the benefits they bring.

  • Feedback Mechanisms: Establishing channels for employees to voice concerns, ask questions, and provide input, fostering a collaborative environment.

  • Regular Updates: Continuously sharing progress, success stories, and lessons learned to maintain momentum and engagement.


By maintaining open lines of communication, organizations can ensure that everyone is on the same page and committed to the transformation journey.


3. Continual Training and Skill Development


Adopting ISO 19650 is not a one-time effort but an ongoing process that requires continuous learning. To build confidence and capability in digital processes:


  • Comprehensive Training Programs: Offering courses and workshops that cover the fundamentals of ISO 19650, as well as advanced topics relevant to different departments. Learn more about my approach to ISO 19650 training and certification here.

  • Skill Assessments: Regularly evaluating employees’ proficiency with new tools and processes to identify areas needing improvement.

  • Support Systems: Providing resources such as tutorials, documentation, and access to experts to assist employees as they navigate the changes.


Continuous training ensures that your team remains competent and confident in managing information effectively, reducing errors and inefficiencies.


4. Cultivating a Collaborative Culture


A culture of collaboration and innovation is essential for the successful implementation of ISO 19650. This involves:


  • Cross-Functional Teams: Encouraging collaboration between different departments to break down silos and promote the sharing of information and best practices.

  • Innovation Encouragement: Creating an environment where employees feel safe to experiment, share ideas, and propose improvements without fear of failure.

  • Recognition and Rewards: Acknowledging and rewarding collaborative efforts and innovative solutions that contribute to the organization’s information management goals.


A collaborative culture not only enhances the effectiveness of information management but also drives continuous improvement and adaptability.


5. Setting Measurable, Clear Objectives


To track progress and ensure alignment with ISO 19650, it’s crucial to set clear, measurable objectives. This includes:


  • Defining Key Performance Indicators (KPIs): Identifying metrics that accurately reflect the success of information management practices, such as data accuracy, accessibility, and security.

  • Regular Monitoring and Reporting: Establishing a routine for reviewing performance against objectives, using dashboards and reports to visualize progress.

  • Adjusting Strategies as Needed: Being flexible and willing to modify approaches based on performance data and changing business needs.


Clear objectives provide a roadmap for the transformation journey, enabling organizations to stay focused and make informed decisions. Learn more about the Challenges of ISO 19650 Certification Schemes.


The Strength of a Resilient Foundation


Digital transformation in AEC offers potential for growth, efficiency, and innovation. However, its true strength lies in the data that underpins it. By prioritizing information management through frameworks like ISO 19650, businesses can build a resilient foundation that supports sustainable growth and adapts to evolving technological landscapes.


In your pursuit of digital excellence, don’t be tempted to cut corners or ignore foundational elements. Instead, invest in building a robust information management system that can withstand the challenges of digital transformation. With strong leadership, clear communication, continuous training, a collaborative culture, and measurable objectives, ISO 19650 can guide your organization toward a successful and enduring digital future.


Don’t fix the cracks—build a foundation that lasts.


Ready to build a solid foundation for your digital transformation?


Our ISO 19650 training at BIM Design Hub goes beyond theory, equipping you with practical, actionable skills in information management. The training breaks down the complexities of ISO 19650, so you can confidently drive compliance and support collaboration across your projects.


Take the first step toward mastering ISO 19650 and becoming a leader in digital transformation. Enroll today and turn standards into results that last.


Author: Panagiotidou Nicoleta, Breakwithanarchitect


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