Many professionals still treat ISO 19650 standards as background noise, useful, but someone else’s responsibility. That mindset quietly shapes much of the frustration that still surrounds BIM. We talk about collaboration, data, and digital transformation, yet we often struggle to apply the very framework designed to make all three work together. If we want BIM to work for everyone, we need to make its language our own. Translating ISO 19650 into everyday terms is not a matter

Clients don’t buy standards, they buy results. Learn how to position your BIM and ISO 19650 services as solutions that deliver business value, not just compliance.

Standardization. The word alone can create strong reactions in the AEC industry. Some see it as a necessary step towards clarity and...